About JourneyVision
JourneyVision is a funnel-analytics platform for B2B revenue teams that reconstructs your full funnel from Salesforce — read-only — and lets anyone ask questions in plain English.
Why we built this
Every B2B revenue team eventually builds the same thing: a custom Journey object, Apex triggers to stamp stage changes, a BI tool bolted on top to make it presentable. It takes months, it's always a little behind reality, and only one person ever really trusts it.
JourneyVision started as that exact system, built by hand for one RevOps team after another. We turned it into a product — connect Salesforce read-only, and the funnel you'd otherwise spend a quarter building is just there, maintained, and ready to ask questions of.
We're early — onboarding a small group of design partners now, building alongside the teams who feel this problem most.
Why not just build it in-house?
Most B2B revenue teams don't choose between JourneyVision and nothing — they choose between JourneyVision and building the same thing themselves.
The internal build
- Custom Journey object
- Apex triggers to maintain
- A BI license
- Weeks of RevOps + dev time
- One person who understands it
- Always a little out of date
JourneyVision
- Connect Salesforce
- Funnels and journeys out of the box
- Ask any question in plain English
- Maintained for you
- Live
Most teams are live — Salesforce connected, configured, and their team trained on the dashboards — within a week. No multi-quarter build to staff or maintain.
Drew Smith, Founder
Drew spent eleven years in Marketing Ops and RevOps — starting in 2015 at LeadMD — building and tracking the funnel-reporting infrastructure B2B teams rely on, and has run Attributa for the last four years. He started JourneyVision to solve the problem he kept rebuilding by hand for other companies: a funnel that's trustworthy and current for complex, multi-stage buying journeys, without a custom system to maintain.
Get in touch
Questions about the product, security, or whether JourneyVision fits your funnel — reach out directly.